①               内部(专业)服务传播营销培训----包括严格的品控,服控和标控,入职前仔细遴选和强化培训,令人

  满意的工作环境和给与一线员工坚定的支持.促成……

②               保障员工持续满意，,保持忠诚，积极地提供服务……

③               让顾客看到我们为提供的有效力和效率的服务价值……

④               顾客不断购买并不断推介其他客户购买我们所提供的服务……

⑤               达成企业的利润和健康成长及企业的优秀绩效表现

Suitable Positions : PR / Government Affairs / Media    

Self Summary  :  Knowing PR, government and media operations very well; brand-oriented, corporate image-focused and market-driven thinking; strong in communication & team work; adaptable to new environment under pressure; Good English and Mandarin

EDUCATION

University                                                                  

1) (08/2002-08/2003)  European Business School, University of the UK                                  

Major: Advanced Media Research and Brand Studies

2) (08/1999-08/2000)  Master of Business Administration, the USA                    

Major: MBA--General Business Management / Communication Marketing

3) (08/1983-07/1986)  English Dept, Normal University, PR China                                      

Major: English Language Studies

Corporate Training                                                        

1) (05/1997-06/1997) Communication Program, USA / Media Resources Management/ Government Lobbying      

2) (12/2003-03/2004)  Training, Hong Kong / Government Marketing, People

Skills, Ability Training in Presentation and Convincing                                  

CAREER HISTORY

(02/2007-now)  Beijing Company –      

Position      : CBO(Chief Branding Officer)                                

Responsibility : A Managing Government Affairs--Invite government officials or NGO leaders for company functions and Managing Crisis Preparedness and Crisis Handling:  

Achievement ：

Ø           On 27^th of June 2007,    to Aifly company to show their support for Aifly’s work in coordination with the Olympic Games language training

Ø           After newly joining handled with the most crucial crisis in Aifly as at that time was inclined to

Responsibility: B Managing Media Resources and Managing Media Coverage of major events—

①The Media Club I have been helping manage: and other mainstay websites, newspapers, central and local TV stations

② Daily base media managing highlighted: Maintaining a close contact with the media circle by normal communication means, plus some management software e.g. agenda and birthday reminding systems. etc.; join in all kinds of media club’s functions.

Achievement：

Ø           On 19^th of June 2007, organizing and managing the intensified the national was selected as the Official Language Training Services Supplier of the Olympic Games. (You may see the reporting highlights to be attached)

Company Name                                                            

(05/1991—01/2007)  Radio & TV Corporation Group                                            

Position         : Business Development Manager                                

Responsibility    : A Internal (in-house) Communication Marketing Training Management:

Achievement     ：  

Ø         Having been drumming into the anti-clockwise Management Training Thinking:

⑤ Company profits and growth----superior product performance, which results from…

④ Satisfied and loyal shareholders, cooperators, contractors and clients----if they are satisfied, they will remain loyal, repeat purchase, and refer other clients, which results from…

③ Greater company and product value----more effective and efficient product and company value creation and service delivery, which results from…

② Satisfied and productive company employees----more satisfied, loyal and hard working employees, which results from…

①     Internal performance quality----superior employees’ selection and training, a quality work environment and strong support for frontiers and those supporting frontiers (including this department’s PR / Media / Government Affairs staff) dealing with the external people.

Ø         Having been drumming into the Internal Management Training Model:

Responsibility: B External Communication Marketing Management (PR / Government / Media)  

Achievement：  

①Government Marketing Case：

    In 1996, when we were approaching the Spring Festival, there was a big earthquake in Lijiang Area, Yunnan.

Concrete approaching and the person contacted first: Talking to the Head in charge of Natural Disaster Relieving Dept under the Health Dept of GD Government and the Head of the Red-Cross, GD

My role:  Master-minding and Operations including planning the theme of the event, speeches, news scripts, venue selecting, billboard setting, afterward news clipping and event reviewing, reconfirming the participation of the distinguished guests name list being invited.

Scale:     About 800--1000 participated in the donation ceremony(including staff of Pepsi)

Location: The Haizhu Square of GZ City

②Government Marketing Case：

When gaining the support from the GZ Municipal , I planned a reporting scheme, when it was on the 4th of July, the USA National Day 1994, I assisted McDonald's in

Concrete approaching and the person contacted first: The Section Chief in charge of External Propaganda & Communications under the Propaganda Dept of GZ City

My role:  Organizing the whole operations including planning the theme of the event, speeches, news scripts, venue selecting, billboard setting, afterward news clipping and event reviewing.

Scale:     About 600--800 participants

Location: The Gold Lake Garden in the outskirt of the city

③Government Marketing Case：

In 1993, I was temporarily lent to No1. Hospital, Li Wan District of Guangzhou to work as a medical English-Chinese translator( I was then an English reporter on health & medical issues, familiar with medical English terminology. Born in a medical family, .

Concrete approaching and the person contacted first: The No1. Hospital Dean was first contacted by chance during a routine reporting there. My role: Linguistic Translator, Cultural Bridge and Communicative Problem Shooter, clearing a lot misunderstanding.

④Environment-related Government and Media Resources Gathering Case：

   In Nov, 1996, I participated in the Environmental Protection Workshop with the theme“The Radio &TV Program Producing Seminar on Health and Environment”co-sponsored by (German National Radio & TV Station), the International Affairs Dept under the State Radio & TV Bureau, the Propaganda Dept under the State Environmental Protection Administration, the GD Environment Protection Bureau (that program was normally supposed to be held in BJ, which was proactively won over to GD by the provincial government), Through this one-month program,

Through what channel to get this opportunity: In 1996, I undertook many English &Chinese translation projects and

My role:  Coordinating the whole Workshop operations including on-the-spot translation in class, after class coaching in English and help classmates complete all homework, Workshop Certificate Designing and Producing, and organizing exams and participants’ final project presentations.

Scale:     About 50 participants from all over China

Location:  Guangzhou

⑤Government Marketing Case：

  The cooperation between Nanfang Group and the .

Concrete approaching and the person contacted first: I found

My role: I was the assistant to the director of the newly established English Service Channel, responsible for English anchor recruiting, training and management.

⑥A Case on Crisis Handling via Authentic Association Mediation：

       This case was related to Consumer Complaint Committee of Guangdong in 1993 when

Concrete approaching and the person contacted first: I first investigated into the truth of the complaint, talking to the .

My role: I was in charge of foreign brands, products and company advertising in the English Service Channel, with my personal responsibility of taking care of DHL, one of the most important ads buyers.

⑦Case on Internal Activity Organizing Ability (during 1996—2000,almost every year)：

Hosted the annual Ads Clients Entertaining Meeting (also called New Year Welcoming Dinner Party), ads appraisal in up-leveling ads quality standard,

My role:  Master-minding, hosting and Operations Managing including preparing speeches, news scripts(for the next day's news release), brochure and souvenirs, venue selecting, billboard setting, performance rehearsals, hotel F&B VIK(budgeting and negotiation), reconfirming the real participation of the distinguished guests name list being invited.

Scale:     1000 people each time

Location: Held in GZ's 4 Five Star hotels by turns

⑧Case on Internal Activity Organizing Ability (during 1996—2000,almost every year)：

  In April of 1996,  

 The End

郑俊斌老师

英语私塾 授课老师
广东十大高校英语俱乐部协会主席
荷兰马斯特里赫特商学院硕士
曾在英国威尔士大学欧洲商学院攻读博士课程
专授雅思、托福、四六级、考研、商务英语、高考和应聘面试英语等
   是资深的英语教学和培训专家。1983年高考省级英语单科状元；1992年全国选拨入广东英语电台，任英语播音员；有25年的英语翻译和英语教学的经验；海外学习和工作10年；足迹深入全球5大洲；曾任中国驻非洲坦桑尼亚使馆经参处英语翻译、美国卡内基培训机构讲师、美国上市企业绿箭口香糖公司CA部公共事务经理、美国AC尼尔森市场调研公司客服/销售部副总监。曾经采访足球球王贝利；担任北京08年奥运会英语培训师(获萨马兰奇表彰)；在英国伦敦参与“华人学习英语难以逾越的多重障碍解析”探讨；在美国实地考察“英语媒体语言"项目。在《体坛周报》、《高等教育》、《大学时代》、《大学生》 、《广东电视台》 、《新浪网》等媒体上发表译文或专著数十篇；是世界500强敦豪(DHL)《中国十年发展历程》(英文版)首席撰稿人。凭借充满人文关怀的精神和对英语培训事业的孜孜以求，造就了无数个提高大学生英语能力和规划大学生未来的成功案例；自2008年在广州大学城创办英语私塾以来，始终在一线面授英语课程。